Born in McLaren Vale. Built for the world's best brands.
Byerlee Design was founded in 2013 in the heart of McLaren Vale, South Australia. Surrounded by vineyards, cellar doors, and generations of winemaking families, the studio naturally carved its niche in the wine and beverage industry.
Now headquartered at Studio 29 in Lonsdale, Byerlee Design has grown from a McLaren Vale studio into one of Australia's most awarded beverage branding specialists. Our client list includes sixth-generation wine families, F1 drivers, rock stars, and one of Australia's largest retail groups.
But the foundation hasn't changed. Every project still begins with the same curiosity and craft that launched the studio in wine country. We still visit vineyards, taste wines, and get our hands dirty with label stocks and foil samples. The physical work matters as much as the digital design.
Creative Director
David Byerlee
David founded Byerlee Design with a singular belief: that great packaging design is the intersection of art, strategy, and production knowledge. His deep understanding of label production, from stock selection to foil specification, sets him apart from designers who work only on screen.
His work has earned Silver and Bronze Trophies from the World Brand Design Society, Merit and Finalist placements at AGDA and AADC, and the Best Label award at the Real Media Awards. He created the Spicers Wine & Gourmet Companion swatch kit that sits on desks in studios and print houses nationwide.
David's collaborations include projects with F1 driver Valtteri Bottas and Ronnie Vannucci Jr of The Killers, alongside long-term relationships with generational wine families like Oliver's Taranga (184 years), Scarpantoni (est. 1958), and Paxton.
Our Mission
Our mission goes beyond simply making brands look great. We're here to empower their growth, shape cultural influence, and boost profitability through intentional and streamlined branding.
Awards & Recognition
Our Approach
Every project follows a structured process that ensures nothing is left to chance. From first conversation to final press approval.
Discovery
We spend time in your world. Visiting vineyards, tasting wines, understanding your market, your competitors, and your ambitions. Every project begins with listening.
Strategy
Brand positioning, naming, architecture, and competitive analysis. We define the strategic foundation that will guide every design decision.
Design
Concept development through to final design. We present considered options, refine collaboratively, and deliver designs that work at every touchpoint.
Production
Label stock selection, foil specification, print coordination, and quality control. We manage the production process to ensure what's printed matches what was designed.
Launch
Brand guidelines, photography, and launch support. We hand over a complete brand system ready to grow with your business.
Ready to make your brand impossible to ignore?
Whether you're launching a new label or refreshing an established brand, we'd love to talk.