A rebrand that drove 200% national sales growth
The Brief
Barristers Block needed a complete brand transformation to reposition their wines in the national market. The existing brand lacked the sophistication and shelf presence needed to compete at the premium tier.
The Approach
We approached this as a full brand architecture project, creating a tiered range system that clearly communicates quality levels while maintaining brand cohesion. The new identity draws on the legal heritage of the name, with refined typography and a copper foil crest that commands attention on shelf.
Scope
Materials & Techniques
- Copper foil
- Embossed stock
- Premium uncoated label stock
The Results
200% surge in national sales post-rebrand
Complete brand repositioning from regional to national presence
Three-tier range architecture: core, reserve, and premium
Lachlan AllenBarristers BlockSince partnering with Byerlee Design for our rebrand, we've experienced nearly a 200% surge in national sales. The new brand identity has completely transformed how retailers and consumers perceive our wines.