Ihana

Oliver's Taranga x Valtteri Bottas

CollaborationWine
Ihana by Byerlee Design - An F1 driver's wine, designed for the world stage

An F1 driver's wine, designed for the world stage

The Brief

Oliver's Taranga partnered with Formula 1 driver Valtteri Bottas to create Ihana, a premium wine that bridges Finnish and Australian culture. The brand needed to honour both worlds while standing as a luxury product in its own right.

The Approach

The name 'Ihana' means 'wonderful' in Finnish. We created a brand identity that fuses Nordic minimalism with McLaren Vale warmth. The label features a striking illustrative approach by Tatiana Trikoz, with copper foil details that catch the light like a trophy.

Ihana by Byerlee Design - Detail 1
Ihana by Byerlee Design - Detail 2
Ihana by Byerlee Design - Detail 3
Ihana by Byerlee Design - Detail 4

Scope

Brand CreationName GenerationPackage DesignIllustration DirectionProduction Management

Awards

  • Silver Trophy, WBDS 2023/24
  • Merit, AGDA 2024
  • Finalist, AADC 2024

The Results

Silver Trophy, World Brand Design Awards 2023/24

Merit, AGDA Design Awards 2024

Finalist, AADC Design Awards 2024

International media coverage through F1 connection

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