The Greats

Oliver's Taranga

Brand CreationWine
The Greats by Byerlee Design - Celebrating 184 years of winemaking heritage

Celebrating 184 years of winemaking heritage

The Brief

Oliver's Taranga, sixth-generation grape growers with 184 years of history, wanted a premium range that honours their family legacy. The Greats needed to sit at the pinnacle of their portfolio.

The Approach

We created a range that tells the story of the Oliver family's most significant figures. Each wine is named for a family member, with portrait illustrations by Tatiana Trikoz bringing them to life. Premium production with copper foil and textured stock reinforces the heirloom quality.

The Greats by Byerlee Design - Detail 1
The Greats by Byerlee Design - Detail 2
The Greats by Byerlee Design - Detail 3
The Greats by Byerlee Design - Detail 4

Scope

Brand CreationPackage DesignIllustration DirectionCopy DirectionProduction Management

Awards

  • Winner, Best Label - Real Media Awards 2023
  • Finalist, AGDA 2023
  • Finalist, WBDS 2023/24

The Results

Winner, Best Label - Real Media Awards 2023

Finalist, AGDA Design Awards 2023

Finalist, WBDS Agency Design Awards 2023/24

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