Rebrands that turn loyal fans into new customers.

A wine rebrand is not a cosmetic exercise. When Barristers Block came to us, they didn't need prettier labels. They needed a brand transformation that would change how retailers, distributors, and consumers perceived their wines nationally. The result was a 200% surge in national sales.

That's the difference between surface-level design and strategic branding. We don't start with aesthetics. We start with questions. Who is your customer today? Who should they be tomorrow? Where does your brand sit in a retailer's portfolio? What story does your packaging tell before a single drop is tasted?

Our branding process begins with deep immersion in your business. We spend time in your vineyard, your cellar door, and your market. We analyse your competitive landscape, your retail positioning, and the perceptions your current brand creates. Only then do we design.

For established wineries, we create brand architecture systems that bring clarity to complex portfolios. Scarpantoni's three-tier system (Black Label, School Block, McLaren Vale Series) gives each range its own identity while maintaining family cohesion. Monterra's four-tier structure (Core, Reserve, Fleurieu, Elevage) tells a clear story of ascending quality.

For new brands, we build from the ground up: naming, positioning, visual identity, tone of voice, packaging design, and production management. Projects like Nest, Colab and Bloom, and Biscay Road were born as names in our studio before they became brands on shelves.

Every rebrand we deliver includes brand guidelines that ensure consistency across every touchpoint: labels, cartons, cellar door signage, digital presence, and marketing collateral. The brand system outlasts any single vintage.