A coastal rebrand decades in the making
The Brief
Boston Bay Wines, one of the Eyre Peninsula's most established wineries, came to Byerlee for their first major brand update in decades. The existing identity no longer reflected the quality of wine being produced.
The Approach
We honoured Boston Bay's coastal heritage while introducing a contemporary sophistication. The new identity captures the dramatic Port Lincoln coastline through a restrained colour palette and refined typography. Each range tier is clearly differentiated while maintaining family cohesion.
Scope
BrandingPackage DesignBrand ArchitectureProduction Management
The Results
First comprehensive rebrand in decades
Clear range architecture across multiple tiers
Strengthened retail shelf presence