Strategy that precedes design. Always.

Design without strategy is decoration. Every successful project we've delivered began with strategic thinking that informed and directed the creative work. The 200% sales growth at Barristers Block didn't come from a prettier label. It came from a complete repositioning that changed how the brand was perceived, sold, and experienced.

Brand naming is often where our involvement begins. We've generated names that have become brands in their own right: Colab and Bloom, Biscay Road, Nest, Second Nature. A great wine brand name needs to work on a label, in conversation, on a wine list, and in a Google search. It needs to be distinctive, protectable, and meaningful.

For established wineries with multiple ranges, brand architecture is critical. We create tiering systems that bring order to complex portfolios. Monterra's four-tier structure (Core, Reserve, Fleurieu, Elevage) gives each range a distinct personality while telling a clear story of ascending quality. Scarpantoni's three-tier system does the same for their Black Label, School Block, and McLaren Vale Series.

Positioning work goes beyond the visual. We define tone of voice, brand story, and key messaging that carries through every touchpoint. When we write tasting notes, back label copy, and brand stories, they speak in a consistent voice that reinforces the brand identity we've created.

Competitive analysis is built into every strategy engagement. We map the competitive landscape to identify white space and opportunities. When Dichotomy Wines launched as a cross-continental venture bridging South Australia and Washington State, we positioned them in a category of one.

Our strategic work doesn't sit in a PDF that gathers dust. It directly informs every design decision, production choice, and brand expression that follows. Strategy that precedes design. Always.