Four tiers, one unified vision
The Brief
Monterra Wines required a comprehensive rebrand spanning four distinct range tiers: Core, Reserve, Fleurieu, and Elevage. Each needed to communicate its positioning clearly while maintaining brand cohesion.
The Approach
We developed a sophisticated tiering system where each range has its own personality but shares foundational design elements. The progression from Core to Elevage tells a visual story of increasing quality and exclusivity, giving retailers and consumers clear navigation.
Scope
BrandingPackage DesignBrand ArchitectureProduction Management
The Results
Four-tier range architecture successfully launched
Clear visual hierarchy from accessible to ultra-premium
Improved retail navigation and shelf organisation