Refreshing a biodynamic McLaren Vale icon
The Brief
The Hedonist, a biodynamic winery in McLaren Vale, sought a brand refresh that better communicated their philosophy of pleasure and indulgence while maintaining their sustainability credentials.
The Approach
We evolved the existing brand identity to be more expressive and contemporary. The refresh amplifies the hedonistic philosophy through richer typography and more tactile packaging, while subtle environmental cues reinforce the biodynamic commitment.
Scope
BrandingPackage DesignProduction Management
The Results
Successful brand refresh maintaining existing brand equity
Improved premium positioning in McLaren Vale market