From vineyard to distillery, beautifully
The Brief
Oliver's Taranga expanded from wine into spirits with a quince gin. The packaging needed to extend the Oliver's brand into the spirits category while standing on its own in a competitive craft gin market.
The Approach
We designed packaging that honours the Oliver's heritage while embracing the distinct character of spirits branding. The quince illustration and botanical details connect to the gin's unique flavour profile, while premium finishes ensure it holds its own alongside established gin brands.
Scope
Package DesignIllustration DirectionProduction Management
The Results
Successful extension of Oliver's Taranga into spirits
Strong positioning in Australian craft gin market