Rock and wine, in perfect harmony
The Brief
Paxton Wines collaborated with Ronnie Vannucci Jr, drummer of The Killers, to create Baterista. The brand needed to capture the energy of rock music while respecting the craft of McLaren Vale winemaking.
The Approach
'Baterista' is Spanish for drummer. We built a brand that channels raw musical energy through bold illustration and a packaging approach that feels more like album art than traditional wine labelling. The result is unmistakable on shelf.
Scope
Brand CreationName GenerationPackage DesignIllustration Direction
The Results
International media attention through The Killers connection
Distinctive shelf presence in premium wine retail
Successful launch across Australian markets