The industry reference tool, reimagined
The Brief
Spicers Australia commissioned Byerlee Design to create the Wine & Gourmet Companion, a label swatch kit distributed to design studios and printers across Australia. The 'Back Once Again' campaign film accompanied the launch.
The Approach
This project represents a unique position of industry authority. We designed a reference tool that sits on the desks of designers and printers nationwide, showcasing label stocks, foils, and embellishment techniques. The accompanying film campaign brought the tactile experience to life.
Scope
DesignFilm DirectionProduction ManagementPhotography
Awards
- Merit, AGDA 2024
The Results
Merit, AGDA Design Awards 2024 (Back Once Again film)
Distributed to design studios and printers nationwide
Established Byerlee as an industry authority in label production