Sustainability as standard, not selling point
The Brief
A McLaren Vale wine brand with sustainability at its core needed packaging that communicated environmental commitment without feeling preachy or compromising on premium aesthetics.
The Approach
We built a brand where sustainability is woven into every material choice: UPM Raflatac Bagasse label stock, compostable inks, recycled packaging. But the design leads with beauty and quality, not environmental messaging. Sustainability is second nature, not a sales pitch.
Scope
Brand CreationPackage DesignProduction ManagementCopy Direction
Materials & Techniques
- UPM Raflatac Bagasse label stock
- Compostable inks
- 100% recycled packaging
Awards
- Bronze Trophy, WBDS 2021/22
The Results
Bronze Trophy, World Brand Design Awards 2021/22
Industry recognition for sustainable packaging approach