The Hunt for Mrs Oliver

Oliver's Taranga

Brand CreationWine
The Hunt for Mrs Oliver by Byerlee Design - A wine with a story to tell

A wine with a story to tell

The Brief

Oliver's Taranga wanted to create a wine that told the story of a legendary family figure. The brand needed narrative depth and visual intrigue to match the compelling backstory.

The Approach

We built a brand around mystery and discovery. The illustrative label invites the viewer into the story, creating an emotional connection before the first sip. Premium production techniques add tactile richness that rewards closer inspection.

The Hunt for Mrs Oliver by Byerlee Design - Detail 1
The Hunt for Mrs Oliver by Byerlee Design - Detail 2
The Hunt for Mrs Oliver by Byerlee Design - Detail 3
The Hunt for Mrs Oliver by Byerlee Design - Detail 4

Scope

Brand CreationPackage DesignIllustration DirectionCopy DirectionProduction Management

Awards

  • Bronze Trophy, WBDS 2025/26

The Results

Bronze Trophy, WBDS Agency Design Awards 2025/26

Deepened Oliver's Taranga portfolio storytelling

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