Biodynamic winemaking, beautifully branded
The Brief
Paxton Wines, biodynamic pioneers in McLaren Vale, needed packaging for their Queen of the Hive range that captured their commitment to natural farming and the role of bees in their vineyard ecosystem.
The Approach
The design celebrates the symbiotic relationship between viticulture and nature. Rich illustration and premium finishes honour the biodynamic philosophy, while the Queen of the Hive name creates an ownable brand asset within the Paxton portfolio.
Scope
Package DesignIllustration DirectionProduction Management
The Results
Strengthened Paxton's premium range offering
Distinctive shelf presence in the biodynamic wine category