Two continents, one bold wine brand
The Brief
Dichotomy Wines is a cross-continental venture bringing together winemaking from South Australia and Washington State. The brand needed to embody the tension and harmony of two distinct wine cultures.
The Approach
The name 'Dichotomy' captures the creative tension at the heart of this venture. We built a visual identity around the concept of duality, contrasting elements that create something greater together. Bold design choices reflect the ambition of a brand that refuses to be defined by a single terroir.
Scope
Brand CreationPackage DesignCopy Direction
The Results
Distinctive positioning in the cross-continental wine category
Strong visual identity that communicates the brand story at a glance