Barossa heritage, contemporary expression
The Brief
The Hickinbotham family's new Barossa Valley venture needed a brand that honoured their generational winemaking heritage while feeling fresh and contemporary.
The Approach
We developed a brand identity rooted in the Barossa's rich history but expressed through modern design. The name 'Biscay Road' connects to the family's sense of place, while the visual identity balances tradition and progress.
Scope
Brand CreationName GenerationPackage DesignCopy Direction
Awards
- Finalist, AGDA 2024
The Results
Finalist, AGDA Design Awards 2024
Successful market entry for Hickinbotham family venture