From name to brand, a beachside icon
The Brief
A new cafe and wine brand at Kingston Park Beach needed everything from scratch: naming, brand identity, packaging, and signage. The brief was to create something that felt coastal, welcoming, and distinctly South Australian.
The Approach
We generated the name 'Nest' and built a complete brand ecosystem around it. The identity captures the idea of a coastal gathering place, a nest where community comes together over food and wine. The design is warm, approachable, and rooted in its seaside location.
Scope
Name GenerationBrandingPackage DesignProperty SignageCopy Direction
The Results
Complete brand creation from naming to launch
Successful establishment as Kingston Park Beach destination