A national brand built for Dan Murphy's shelves
The Brief
A new wine brand destined for national distribution through Dan Murphy's needed an identity that could compete in the crowded $15-20 retail segment while feeling premium and distinct.
The Approach
We created a brand built on the concept of creative collaboration and natural beauty. The floral illustration system gives each varietal its own character while the 'Colab and Bloom' name suggests both partnership and growth. The result is eye-catching at retail while maintaining genuine design quality.
Scope
Brand CreationName GenerationPackage DesignCopy DirectionProduction Management
The Results
Successful national distribution through Dan Murphy's
Strong retail performance in competitive price segment